Holy comicasm Batman! At long last, Phase I of the DC Universe launch was unleashed to the public last week.
DC Universe is the ultimate DC membership -- featuring exclusive original shows, legendary features, must-read and super rare comics, exclusive content and so much more. It's literally any comic or superhero fan's dream, and DC has gone above and beyond to create something extraordinary for those fans. After winning the business in a tough pitch, we hit the ground running and have so far touched every part of development. From mapping out and executing the marketing strategy, to designing the experience itself. DC Universe is built around the idea that fans can personalize the entire experience and inhabit their very own version of the DC Universe. Or, in other words, 'THIS IS YOUR UNIVERSE'.
The trailer below accompanies PR, paid and organic social and paid digital media. All roads lead fans to the marketing site to learn more and sign up for updates. This is phase one of the launch. Keep an eye out for prelaunch activity through San Diego Comic Con and the full launch of the platform itself.
And the anticipation is already building...