infiniti qx ipad experience

Infiniti came to us with an interesting proposition: Create something specifically for iPad that shows off the inspired performance of the QX. Oh: And do something that's never been done before on the iPad. So that's what we did, creating an engrossing experience where users follow the stroke of a Shodo artist's brush to a fully interactive showroom where users can check out and play with every aspect of the car. We asked the developers (nicely, of course)  to break rules and insert code where is wasn't supposed to go. At one point, we were told it's impossible. But we all figured it out together and ended up with a first-of-it's kind--experience to showcase the QX.

IPad QX Screens.jpg