cisco
Cisco rose to the top of the Fortune 500 as a B-to-B company, selling the routers and switches that made the Internet work. But then, a few years ago, they adopted a more direct-to-consumer strategy...which didn’t work out as well as they had hoped. This campaign is the first to “reintroduce” Cisco to consumers and CXO's, with a platform based on this simple-but-true strategy: Cisco helps the most innovative companies in the world do things they never could before.
The really long manifesto
We launched the campaign with an eight-page print manifesto in the WSJ. Yeah. A manifesto in the WSJ. But hey, you know, longer form writing.
Digital: The new Cisco.com
We also redesigned and re-architected the somewhat dated cisco.com site to reflect the campaign, making it far more interactive,with improved UX and IU, and less boring-ness.
