Wilson recently released their X Basketball, which actually tracks makes and misses on almost any rim. It’s a first of its kind breakthrough in the world of sports equipment, and Phenomenon was proud to play a big part in its development. We also designed, wrote and helped architect the app the ball connects to, designed the packaging, and created the video and digital work that announced it to the world. All of which led to Pheno’s first Cannes Lion. Check out the case study here.

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social videos

We created a small handful of short films to run on Wilson's social channels. Each one focussed on a different feature of the ball and app in order to educate consumers about the general awesomeness of the product.

And here's the case study video for the Wilson X basketball.

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