THE WILSON X CONNECTED FOOTBALL
Following the success of the Wx Connected Basketball, we worked with our friends at Wilson to create the Wx Connected Football. A first-of-its-kind ball that blurred the line between fantasy and real football. And a true breakthrough for training on the gridiron. A chip in the ball-combined with an app you wear on your wrist-measures everything from spin rate to velocity to distance. Instantly. We did everything from product design to package design to bringing the product to market with a series of digital + social videos starring Ciara's husband, Russell Wilson. Truly, he's a real American hero.
Surprise! No, really.
And the case study of the entire effort.